The Organic UX Process Behind Slack’s Success

Photo credit: Diogenes Brito

From “A Vaguely Defined Problem Statement” to Product Brief

Diogenes Brito, Product Designer and Engineer at Slack
  • What does the team care about the most?
  • What is in scope, and what isn’t?
  • What does success look like, and how will we measure that?

The Kickoff

Photo credit: Diogenes Brito

Pair Design

Photo credit: Diogenes Brito

Freedom in Design Tools

Photo credit: Diogenes Brito

Dogfooding and Usability Testing

Sprint to the Finish

Conclusion

  • In a product brief, don’t prescribe the solution. Focus more on describing the context around the problem and suggestions for various strategies.
  • After the initial product kickoff, allow the team freedom to explore concepts and discover constraints. Merge development and UX insights by then holding a post-kickoff review to formalize constraints.
  • If your team structure allows, consider pair design for richer idea generation and faster problem-solving.
  • If your company’s employees are similar to your target users, regularly dogfood the product for guerilla research. Internal feedback and testing builds a solid foundation of usability knowledge that you can expand through further field research.

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The design tool for teams and professionals. From UI design and prototyping to collaboration and handoff. Speed it up with UXPin. • www.uxpin.com

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The design tool for teams and professionals. From UI design and prototyping to collaboration and handoff. Speed it up with UXPin. • www.uxpin.com

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