How Autodesk Tackles UX Design Challenges

The following excerpt is from the 67-page guide UX Design in Action. You can either get the guide as a PDF, or read it online.

At Autodesk, the company’s design teams are as global as its customer base. The $2.5 billion-dollar software giant is powered by 7700 employees across all 7 continents.

In the Tel Aviv office, Uri Ashano serves as the senior UX manager for AutoCAD 360, the mobile application of the company’s flagship product. Uri and his team of five (two UX designers, two visual designers and one researcher) collaborate closely with the San Francisco HQ to practice user-centered design within an Agile process.

As Uri explains, the company sees itself as a knowledge house, not just a software provider. All designers train and work with the Luma Innovation Institute, which teaches 36 different methods for user-centered design. The design process Uri and team follow each time they get new feature requests illuminates the power of collaborative design, especially in the discovery stage.

Research the Problem

The request usually presents itself as a user scenario such as: “An architect needs an AUTOCAD drawing at his job site. He’s bringing along an iPad (or other tablet) and wants to view his drawings, modify, and annotate. Afterwards, he wants to share the updates with colleagues.”

In response, the team first opens a new project in Slack to start investigating the problem the feature aims to solve. This initial research consists of interviewing local architect firms, reviewing customer support tickets for ideas, and reviewing online data in MixPanel. The team also consults data from the greater Autodesk’s research, mostly around multiplatform use of AutoCAD and the flows related to these products.

“We always examine incoming request from a user-centric mindset,” Uri explains. “We pull out the low-hanging fruit and then focus on the riskier elements that we can go after. These user stories are always our starting point to design.”

Deeper Discovery

Rather than sending designers off with specific projects, Uri engages all team members together to explore ideas. By exploring these ideas in half or full day workshops, the team collectively decides which are worth actually moving forward with as epics, breaking them down further into user stories.

“Working together, we can get twenty great ideas in twenty minutes,” Uri says “Our collaborative brainstorming is far more effective than if we sent designers off to think on their own.”

Using bullseye diagrams, pains vs. gains charts, and Impact vs. Feasibility matrices, the team starts to map out customer needs and prioritize ideas. As the ideas populate the different diagrams and charts, team members (including product managers and developers) also add smiley or sad faces next to the concepts.

Bullseye Diagram used by Autodesk

Uri notes that the earlier they can ingrain developers and product managers in decision making, the better. In fact, this is why the teams are also physically located near each other, sharing meeting spaces and much time together.

Feasibility vs. Impact chart used by Autodesk

From the team’s work with Luma Institute, they also use up to 10 other brainstorming methods such as affinity maps and eyeball diagrams. At this point in the process, sketching remains minimal with all the focus on idea generation through sticky notes.

Only when there is firm agreement on the overall feature set will a designer start to sketch in greater detail. And, following the Agile UX process, the team will leave the stage of deep discovery with epics, user stories, and a backlog that they can revisit for more ideas.

Designing the Solutions

Once the team members divide to conquer their specific tasks, the group starts designing collaboratively in UXPin with early wireframes and user flows for each user story. Some designers create the wireframes in the platform, while others will import them from Sketch. To speed up the process for his team, Uri created templates in the platform to easily show the flow between 5–6 screens at a time.

User flow created in UXPin by Autodesk’s AutoCAD 360 team

As the designers start mapping out their flows, the developers will also be wrapping up their technical research. To consolidate their knowledge, the AutoCAD 360 product team now creates a lightweight PRD that focuses on guidelines over prescriptions. The technical details are contained in Dropbox and Zeplin links, while the interactive details are reflected in the links to the user flows.

Product Requirements Document created in UXPin by Autodesk’s AutoCAD 360 team

“Annotating our user flows is very useful because it lets us get great feedback even in the early stages of conceptual design,” he says. “Everyone can go in–including developers and product managers–and see how things are created in real-time. Also, since it is extremely hard to create mockups that show the behavior of an iPad, annotations are very helpful for our multi-device storytelling.”

For feedback on the PRD and early concepts, the Tel Aviv team will also share their user flows with the larger AutoCAD 360 team in the U.S., Singapore and Germany. As the Tel Aviv team iterates their wireframes into higher fidelity mockups, they will also hold remote design reviews within the platform.

Problem-Solving With Prototypes

The fidelity of the prototype depends on the design question. For example, Uri’s team will create lo-fi prototypes if they’re testing a totally new interaction model. On the other hand, they’ll create a hi-fi prototype if they’re testing branding or different color palettes.

For usability testing, the AutoCAD 360 team generally tests with between 5–10 people. Since Ashano and team’s work focuses on specific features within an existing product, the prototyping, testing, and iterating process continues until the system feels refined and complete.

Once a prototype is ready for development, the team will update the PRD again with mentions of any major changes to the interaction models and any links to new prototypes. As the developers build out the feature, the design team revisits the epics, user stories, and backlog for their next sprint.


For a more lightweight and strategic design process, consider the following takeaways:

  • Validate feature requests with early qualitative research (reviewing support tickets and user interviews) and quantitative research in analytics tools and surveys
  • Dedicate time upfront for discovery and ideation with half-day to full-day workshops aimed at defining the rough feature set
  • Treat documentation as a knowledge portal rather than a paper trail by linking out to further details
  • Prioritize prototyping for the most difficult interaction models

For more detailed design processes from top companies, check out the guide UX Design in Action.

The design tool for teams and professionals. From UI design and prototyping to collaboration and handoff. Speed it up with UXPin. •

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